CLIENT: LIFE IN A BOOK
PROJECT: LIFE IN A BOOK BRAND AND WEBSITE
Life in a Book, a company specializing in creating custom scrapbook pages, needed branding and a website to help them grow. While most websites in their space utilize Comic Sans (don't get me started!) and rainbow gradients, I wanted to give LIAB a more high-end feel.
I decided to cut back most of the competing, crazy colors and opt for a very limited pallete–save when an actual product was displayed on its own.
The logo is a play off of old book title typography, and lends a warm vintage feel to the brand.
Created with Illustrator, Photoshop, XHTML, Flash, and CSS.